During the last lecture on our Entrepreneurship course (ME2603), we got to show our venture pitch video as well as seeing the other team’s videos. It was interesting to see how different and how like the videos were. A lot had used animations, some only taped themselves or somewhat of a mix between the two. Watching pitch videos is actually interesting, since you notice while watching them if they catch your attention or not. I experienced that if the start of the video was funny or different, I followed throughout the video. While if it was a less good of a start, I lost interest right away. It shows how important it is starting the pitch in a positive way to keep the ones who’s watching to continue to watch.

It was a wide range of ideas and some of them I still remember while some I forgot immediately. However, we learned today what to do and what not to when it comes to pitching your idea with the help of videos.

Lessons learned:

• Music in the background is a good idea
• Have good lightening
• Speak in a clear voice
• Keep the video short
• Mix between animations and actual people is good

Good luck with your future pitch videos!

PS. link to our video: https://www.youtube.com/watch?v=AN6fQKM7mcQ

Angelina

Hello everybody!

Team1, Timmy Rosendal, Lucie Capelle, Justin Yuan-Shuo Tien and Þórhildur Þorleiksdóttir introduce Mumon. Mumon is a music monitoring application that helps musicians to be efficient and get the most out of each rehearsal.

Last week, IVA held an educative seminar on the subject of equal career paths. With guest speakers such as the (male) CEO of netlight the discussion did not only include the females’ perspectives – such as a large number of other gender equality events only tend to focus include. The audience probably included more than 10-15% males – which I personally thought was a high engagement.

Within any type of technology intensive organisation in todays rapidly developing society one cannot avoid questions of sustainability – including a sustainable working environment where any form of equality should be included. There are a lot of “female networks” within small as large, new or more traditional organisations, but usually male dominated organisations, to give women a larger network, questions of how gender equality can be improved usually arises in such networks. However, I cannot help but wonder how the organisation as whole is supposed to become more educated when the majority of the firm is not actively engaged in the question of gender equality since the network only is for females?

Another guest speaker was Anna Wahl, a professor from KTH researching in gender equality. An interesting learning was that Anna defined the discussion of gender equality into two different parts; the one part of the discussion where people try to argue for the same conditions (mostly physical, e.g. strength, ability to give birth etc) which is very hard to do something about – so the people who disagree in this area of the discussion can agree to disagree. The other part of the discussion is however that all genders should have the same opportunities and be judged from their capability. This is where the discussion should focus as individuals are not judged on their capabilities without being judged by their gender.

At the end of the seminar, a woman from the audience explained that she worked with equality with a lot of start-ups, where many are driven by a few people who sometimes only are men. As every investor looks for sustainability goals, they also look for equality goals – meaning this is something start-ups early focus on. She then asked: When an individual only initiates equality projects because it looks good for the investor, and not because it is a question that is truly cared about – how can I make these people understand that the question needs to be taken with great seriousness?

Somehow, this question is sometimes laughed at when a women brings it up. What I wonder is: Why would a male not need to ask people to take this question seriously?

Thanks for reading this far guys, and please feel free to reach out if you want to discuss this with me. I think it’s an important question that every entrepreneur must care about.

/Sofie

Posting the link to the event which is supposed to be available online:

http://www.iva.se/event/jamstallda-karriarvagar—hur-okar-vi-antalet-kvinnor-i-ledande-positioner-i-naringslivet/

Hello everyone! As said in the guidelines, here is the Venture Video of Team 5. Do have a look!
Team: Sourjya Chowdhury, Simon Ahlin Högfeldt, Erik Wedin, Angelina Mallo.

YouTube Link: https://youtu.be/AN6fQKM7mcQ

Hi, my team is Adelina Tahiri, Rasam Sheibeh, Farzana Madoush and Jimena González. We are developing Easy Peasy Money (EPM), a revolutionary app to change currency with no additional cost!

For a while ago I tested a start-up named Matsmart. Matsmart buys food that otherwise had be throwing away due to change of packaging, products that are based on the season, or that the expiration date approaching. Therefore, there are great discount on the products, you often save 50-80% of the price when buying from Matsmart.
So I ordered on the website and three days later I could get my package from the local post office store. It was really easy to shop on the website and I think this is a great complement to the weekly purchase from the local supermarket. You both save money, but also helping the environment since great food will not be wasted!

//Charlotte Vesterlund