1. Oscar, US citizen. International student of aerospace engineering. I met him by chance, because is a friend’s friend. As he studies another field of engineering I thought that could be a good opportunity to start my feedback report.

I realized that there is a real pain in the use of public transportation. And he gave me another idea, just in case we want to go deeply finding other devices, to use the same technology, keys, necklaces and other common objects could be a good option.

I wouldn’t change my main idea, because the bracelet is more ergonomic BUT, definitely I will use it to expand the business in the future, because we could have “the key which open everything” and implement every magnetic use in the same key/ (necklace).


  1. Hélène, French friend. I met her in the very beginning of my stay in Stockholm, “networking” and socializing in the welcoming activities organized by KTH and BEST.

FEEDBACK:  One of the advantages comparing with the competitors could be that bracelet could be cancelled with your phone in an SL office or machine if you lose it or if it is broken by having an automatically registration on the system when you buy it (with a code number). With this registration, it will be possible safe your credit days and to re-charge it at home.

Although we have been learned that family and friends opinions are partial based (because of the bonds) I think this is a good quality for the product to take into account and to make it more attractive, so I would use it.


  1. Dreamgineering team members. I found them in the Entrepreneur course. We are an international team (each member lives regularly in a different country)

Pointed out that a very well done designed should be done, very ergonomic, different sizes and with the possibility of customize it (as the normal cards).

I would change my idea, from the very basic one (like a mockup) to this more visual and attractive one, because as the target leaves in Sweden, and swedes care a lot about the design, would be a bad idea not offer this possibilities to the customer.


  1. Serdar , Entrepreneurship teacher.

Due to the 1st assignment and meeting (doodle) We got interesting feedback about the customers, and narrow the segment. Actually not all the users of public transport are the ideal target customer. Instead we have realized, discussion between #Dreamgineering members that, we should focus on sporty young people (15-40 years old) because those are more open to technological and application changes and are more used to fitness devices so they can find our product easily attractive.

I would change my idea into a bracelet to open gym doors, maybe in university “hallen’s”, and if it is successful try to make one bracelet to open doors and locks everywhere (also in Public transportation system).


  1. My Klint. We met her when we were visiting Student Inc.

I was talking with the manager about the idea. She seemed interested on it and she asked me to do some basic research: There are similar devices in other cities or countries? There are products with the same applications in other sectors?

So the feedback got wasà Yes. Sadly or hopefully (I don’t know now how I feel) there are other devices in other cities quite similar. A bracelet with a very ergonomic design used as an access device for one gym in San Sebastian, Spain.

I would change my idea, “rubber bracelets to access restricted areas without using uncomfortable cards””, because, as we have read in the course readings, if there are competitors in the market is because the idea is good and there is a real pain and customers willing to buy/use it.

Dreamgineering was also in the Night with Eric Edmeades or Business Freedom Event!

I went to this event with huge expectations with their advertisement, it’s impossible not to have them:  Learn from Eric’ Business Freedom program how you can ensure more success for yourself and your business. This is an intensive workshop that will provide you with instant tools for success” and Eric, as the good showman that he is, didn’t defraud me.

I have been before in a Talk or speech with american speakers and but this 4 hours with Eric were especially interesting.

The event was split in two parts + Networking break:

+ First hours about “How you create your own inception business”.


+Two hours about “Which kind of entrepreneur are you?”

= very nice 4 hours =D

After a couple of days  thinking about what to tell you about the event. I have realized that the most intersting is that his whole speech was based on the theory he was explaining to us. And it worked!

He was there to promote an event of more speeches in Norway “ELEVATE 2014” and after listening to him, most of the audience were thinking on going there!

So, he went through his 5 magical steps and got what he wanted:

1. Finding the ideal target market (ITM)

2.Finding the VALUE that motivate your ITM

3. Performing a engagement pitch  by going through ITM values

4. Telling them an inceptive story –> Achieving credibility, authority, virality and reciprocity.

5. Teaching them how to buy your product, from YOU

And he performed so well that no one could realize till the END that he was selling himself and his event!


Marco and Jiamin have told you the big details already, so here in my post I have just written my opinion and thoughts about the experience.

Nice weekend! =D

Raquel/ Dreamgineering


Thanks to L.Peter and My Klint, most of the members of #Dreamgineering have attended to one of tents of events for Startups organized in KTH during the year. Student Inc is an organization inside KTH who supports and helps innovative ideas to become into Startups with revenue. They don’t invest in ideas but they can help finding investors and holdings. By sending an email to the manager everyone with one (or several) ideas can make an appointment in order to ask for advice and see if their idea has potential. Today morning we had the opportunity of knowing in first-hand what is going on Student Inc. in the Open House event (Wednesday 17th) due to My Klint, Student Inc. manager, and guess what… Is amazing! 9.00h Morning started with a nice breakfast for free!! 😀 (These #entrepreneurs known how to catch people! 😉 )


9:30h My Klint, made a tour for us inside Student Inc building. It is located in Teknikringen 26, 114 28 Stockholm (inside Main campus KTH). We could visit the “workspace” room, “conference” room and all the rooms available in order to help entrepreneurs to develop and share their ideas, and kitchen! 10.00h My was explaining to us how the Student Inc works which startups are developing there they ideas and how Student Inc staff help them. IMG_20140917_103723553[1]

Student Inc has a program from 3 to 15 months for those ideas that are ready to start the process. So in order to know if your idea is ready, first is needed to have some appointments with the advisers of the organization. They will decide if is necessary to search more about the market and the idea or if it can start in the phase 1 INITIATION. The program is based in 3 phases depending on the state of development of the idea, 3-6-6 months are the phases Initiation-Development-Phase Out. After these phases, Startups should leave to begin their business on their own or find another incubator or platform to help them longer (as STING, also from KTH). I would recommend you all of you to go visiting Student Inc and their team because they are very nice and they are looking forward to listen to all your amazing ideas!   #Dreamgineering