Imbatech conducted a survey

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We have implemented a market-based survey to get insight into how potential customers value the content of our service. The survey was conducted on an anonymous basis with expectation to get more honest answers. To implement the survey we used a tool from Google called Google Forms. The survey was distributed to 50 respondents. About half of the respondents completed the survey. Each team member selected ten persons who they personally thought were appropriate for the market segment of our product.

At the beginning of the survey we described the product briefly. There after we had a few key questions associated to our service. These questions had grades to make it easier to answer them but also for us to be able to measure and evaluate them. At the end of the survey we had two optional questions with open answers to provide the opportunity for more detailed answers and feedback to us.

So, what was the outcome of the survey? We found a clear pattern that the interest of paying for the service is low. At the same time we saw that the interest of the idea and its value creation in itself was high. The most distinctive outcome was the response for having discounts in the service, where the interest was very high.

We also got many interesting funding proposals with practical examples of how similar businesses are doing, even though we did not directly ask for it. Respondents also gave us tips of a few interesting competitors. We will definitely see if we can learn something from them. The result helped us to get an understanding of what potential customers think about our service. We also got some practical suggestions on what we can add to the service to develop it.

It was both fun and rewarding to do this survey and it will definitely be useful in the future!

Entrepreneurship-Gathering @ Zinkensdamm

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This weekend, members of the groups Star-Tup and IMBATECH held an informal entrepreneurship evening with very rewarding discussions regarding our ideas and preparing for the exam. We also got to take a look at a product of a start-up that Jonatan is currently helping, Narrative. This little camera helped us document the evening.

Photo taken by the Narrative clip.

Photo taken by the Narrative clip.

Both groups received some valuable feed-back, from both internal and external advisors, on their ideas and we had a lot of fun.

The Narrative Clip – review

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There’s an old saying among photographers that the best camera is the one you have with you, and that’s what the Narrative Clip wants to be — a camera you always have with you. The little device is little more than a 5-megapixel basic camera that takes two pictures a minute, automatically. Clip it anywhere. And…create a detailed photographic record of your every waking moment.

When I was using it people in the street didn’t seem to notice it. It’s when you begin chatting to someone that they become aware of the device, which may prompt a conversation about what it is. People can naturally be a bit uncomfortable about being constantly photographed and it should go without saying that there are times to put the camera away in your pocket (which will put it into sleep mode). The quality of the photos is almost similar to that of a smart phone, however, the Clip isn’t about high-level photography, it’s about capturing a flavor of your day.

Pros:

The Narrative Clip is a clever means of capturing photos that users otherwise may have missed and capturing candid moments in their lives without the conspicuous intrusion of a manual camera. It has a small (in fact, so small you usually don’t remember it’s there), simple design and works automatically (very easy to use); the accompanying app works with iOS and Android. It’s also weather-resistant.

Cons:

I could identify a few areas of improvement for the Narrative Clip. First, it’s the lack of video recording or more advanced controls. The only thing you can do manually is to double-tap to take an photo instantly (which is a great feature), but more advanced controls are desirable for at least some users. Second, the lack of a desktop experience makes it feel too restrictive. The photos are stored in the cloud and not on your computer, but sometimes you want to use some of your photos and consequently need to download them. I had to do this from the iPhone app and send the photos to myself as email attachments. If bulk downloading could be done easily from the computer it would greatly increase the experience. Last, I would love to see the photos upload instantly to the cloud, maybe via Bluetooth through my smart phone. As of now, you won’t be able to frame or even see your shots until you get home and sync the Clip to your computer via Micro-USB (a port is hidden under a little rubber cover).

In conclusion, the Narrative attempts to be your always-on wearable way to record photographic memories — and it actually is a really good concept. The execution is excellent in many aspects, but feels lacking in a few others. However, it is one of the first devices in the world of lifelogging and mostly succeeds in its primary task of capturing random moments for you. I believe the potential of the Narrative Clip is great. I can only say I love it!

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