Lessons learned

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As the course is about to come to an end I would like to wrap up what I am taking away from this course and what I have learned. After reading some of the blogs listed in the reading list I decided to make it a 10-things-to-learn in an Entrepreneurship course list.

  1. Everybody can be an Entrepreneur: No matter how old you are, no matter how young you are or in what life situation you find yourself in, there is always a way to create, design, develop, invent something new and bring it to market. All you need is a lot of passion, patience and persistency (maybe you could call this the 3P-Model for Entrepreneurship 😉 )
  2. The only thing that is important are your customers. They know what they need, what they want and what they will pay for. So only focus on their feedback and get it as soon and as often as possible. Greetings exam question 12 today…
  3. It is all about socialising: When you want to be an entrepreneur you have to establish a close personal network, talk to people in oder to get new ideas and see what relationships there exist between different fields.
  4. The small things work best: I know this is a good line to be riddiculed for but I will deal with that. When you are an Entrepreneur you have about one minute to capture the attention of a possible investors, customers or co-founders. In these situation always the short, simple statements stick with you, no matter if they are mantras or tag lines.
  5. The world is full of awesome ideas and people. We have met so many awesome People that you can learn from and marvel. Karin Nilsdotter (man I would like to go to space), Gregg Vanourek (Triple Crown was maybe the most memorable guest lecture) and Erich Joachimsthaler (he just knew what he was doing) are just some.
  6. You are just a great team away from success. Maybe the second most important thing after finding and listening to customers is Assembling a great team. Unless you are Steve Jobs you can’t think of everything and do everything on your own. Let someone help you; only make sure it is the right person.
  7. Nothing is godgiven, you can learn everything. You do not have any great ideas? You do not know anything about creating a business?  You are not good at networking? Who cares? Nobody was born perfect. Just make an effort and improve. But I guess that is true for everything in life.
  8. Just do it.  Nike is right. If you have an idea and you feel really passionate about it. Just start and get going. Everything else will fall into place.
  9. You are not on your own. There are so many opportunities, People or companies out there that will help you with the development of your idea , provide office space, provide personal consultation and so much more.
  10.  I guess in the end you just say thank you for the course.

#Dreamgineerin – where dreams become engineered

Collecting FEEDBACK

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  1. Oscar, US citizen. International student of aerospace engineering. I met him by chance, because is a friend’s friend. As he studies another field of engineering I thought that could be a good opportunity to start my feedback report.

I realized that there is a real pain in the use of public transportation. And he gave me another idea, just in case we want to go deeply finding other devices, to use the same technology, keys, necklaces and other common objects could be a good option.

I wouldn’t change my main idea, because the bracelet is more ergonomic BUT, definitely I will use it to expand the business in the future, because we could have “the key which open everything” and implement every magnetic use in the same key/ (necklace).

 

  1. Hélène, French friend. I met her in the very beginning of my stay in Stockholm, “networking” and socializing in the welcoming activities organized by KTH and BEST.

FEEDBACK:  One of the advantages comparing with the competitors could be that bracelet could be cancelled with your phone in an SL office or machine if you lose it or if it is broken by having an automatically registration on the system when you buy it (with a code number). With this registration, it will be possible safe your credit days and to re-charge it at home.

Although we have been learned that family and friends opinions are partial based (because of the bonds) I think this is a good quality for the product to take into account and to make it more attractive, so I would use it.

 

  1. Dreamgineering team members. I found them in the Entrepreneur course. We are an international team (each member lives regularly in a different country)

Pointed out that a very well done designed should be done, very ergonomic, different sizes and with the possibility of customize it (as the normal cards).

I would change my idea, from the very basic one (like a mockup) to this more visual and attractive one, because as the target leaves in Sweden, and swedes care a lot about the design, would be a bad idea not offer this possibilities to the customer.

 

  1. Serdar , Entrepreneurship teacher.

Due to the 1st assignment and meeting (doodle) We got interesting feedback about the customers, and narrow the segment. Actually not all the users of public transport are the ideal target customer. Instead we have realized, discussion between #Dreamgineering members that, we should focus on sporty young people (15-40 years old) because those are more open to technological and application changes and are more used to fitness devices so they can find our product easily attractive.

I would change my idea into a bracelet to open gym doors, maybe in university “hallen’s”, and if it is successful try to make one bracelet to open doors and locks everywhere (also in Public transportation system).

 

  1. My Klint. We met her when we were visiting Student Inc.

I was talking with the manager about the idea. She seemed interested on it and she asked me to do some basic research: There are similar devices in other cities or countries? There are products with the same applications in other sectors?

So the feedback got wasà Yes. Sadly or hopefully (I don’t know now how I feel) there are other devices in other cities quite similar. A bracelet with a very ergonomic design used as an access device for one gym in San Sebastian, Spain.

I would change my idea, “rubber bracelets to access restricted areas without using uncomfortable cards””, because, as we have read in the course readings, if there are competitors in the market is because the idea is good and there is a real pain and customers willing to buy/use it.