When I chose which start-ups I wanted to try, I focused on two things: 1. One physical and one digital product. 2. Products addressing the same type of customers. At last, I chose Pandy Protein and Fitocracy.
Pandy Protein
Pandy Protein is protein candy developed in 2016, by student from KTH. Protein products are appearing like never before. Whether it is protein snacks, extra protein milk, protein sodas, and so on. A popular trend, which one should always ride on. In just a couple of month, their Facebook page has over five thousand likers. I ordered my Pandy from Gymgrossisten.se. Here we see their first smart move. Where should they sell their product? Of course on a platform where their type of customer often visit. Your local Hemköp probably a smaller presentage of gym freaks than sites like Gymgrossisten and Svensk kosttillskott, where Pandy is also available. A smart and probably cheaper move by the Pandy crew.
Furthermore, in this industry the nutrition facts are very important to display in a clear and honest way, which I think that Pandys does, both on the bags and on their Facebook page, where they also have been answering questions regarding their nutrition facts in a good way.
So what did I think of the actual product? The candy actually tasted great. The value here is very clear. Eating candy without actually feeling unhealthy, but the opposite. Just like several other new products, like ProPub, these products become very popular very quick. So how could they improve? Perhaps by introducing new flavours.
You can buy the product here:
http://www.gymgrossisten.com/1/sv/artiklar/pandy-protein-candy-80-g
http://www.svensktkosttillskott.se/tillverkare/pandy_protein
Fitocracy
Fitocracy is a fitness app, as the name reveals. What differ Fitocracy from other all the other fitness apps is that it is formed in a way that it is a game, and a social network at the same time. By completing quests, you earn points to level up. Make friends, give them some motivation.
I must say that this app was better than most fitness app that I have tried during the years. The interface is always important in these cases, and Fitocracy is a winner here among its competitors. The page for creating exercise routines and the social platform is easily navigated and the gamification is indeed an interesting approach.
The app seems to contain some bugs and tend to be slow sometimes, if one should complain on anything. I guess some users would complain about number of functions (too many in that case), but with the intention of being both a social platform and game at the same time, I think it is unavoidable.
