Hi all,
When I went back home from our last Entrepreneurship lecture on Tuesday, I bump into an advertisement in the metro showing a picture of ‘random guys’ (i.e. not model- bodies guys lol) wearing branded underwear. The motto was ” the underwear for PERFECT men”.
It first made me smile a bit but after thinking about it, it is actually quite a smart marketing strategy! People can identify themselves to those ‘normal guys’ and do not feel ashamed not to have a “perfect body” in the meaning that we all have in mind according to today’s society dictates (beach body/skinny/muscled)
To link it to our lectures, I would say that getting to know who you are addressing your advert i.e. who is your customer is a key step in the marketing strategy of a company!
An other company who has tried to follow the same trend marketing wise is Dove with their whole campaign putting forward everyday women. They have put a video as well showing how make-up and softwares like Photoshop could massively change the image given in the spot!
