Feedback collection

Since our product is a device to integrate with the clothes, our primary decision was whether to address the product towards the apparel companies or towards the end customers. Hence, I decided to collect feedback from two companies and three end customers in order to have as assorted the findings as possible.

Luxury apparel company – Gucci

1. How did you find these people? I sent an email to the company through the specific form
2. Which feedback did you get from them? The company appreciated the idea of the LED dress. They confirmed it could be the new trend for the following years. They appreciated the control by smartphone as they believe it is the device most used by the customers. However, they would not buy the right to use the technology in a long-term contract because they are uncertain about the reaction from the end customers.
3. How do you think how you found these people and who they are influences the feedback you received? I think who answers was an employee in the customer relationship department. Actually, I did not expect an answer. I believe  the feedback received is quite reliable as it is from a professional who I do not directly know.

4. Will you change your idea based on their feedback, why, why not? On the basis of this answer I would not change our idea.

Cost leader apparel company – H&M

1. How did you find these people? I contacted by mail the personnel appointed for the general enquiries.
2. Which feedback did you get from them? According to this store, the integration of the LED technology in the dresses would entail a high price for the final product that their customers would not be able to afford.
3. How do you think how you found these people and who they are influences the feedback you received? I think who answers was an employee in the customer relationship department. Actually, I did not expect an answer. I believe the feedback received is quite reliable as it is from a professional who I do not directly know.

4. Will you change your idea based on their feedback, why, why not? Yes, I would change because this feedback have led me to think that the apparel companies addressed towards the mass market would not be interested in our product because of the high price.

Anu Koppel, Estonian girl, 23 years

1. How did you find these people? She is a friend. She studies at KTH.
2. Which feedback did you get from them? She would use this new type of dress because she often faces the problem of what to dress. She would like to wear some dress completely innovative allowing them to distinguish herself.
3. How do you think how you found these people and who they are influences the feedback you received? She is a friend so this might influence slightly the answers she gave. However, she is always sincere so I consider the feedback sufficiently reliable.

4. Will you change your idea based on their feedback, why, why not? No, I would not as this feedback reinforce the foundations behind our product.

Elin Rogberg, Swesish girl, 30 years

1. How did you find these people? I met her in a clothing store. She agreed on being interviewed.
2. Which feedback did you get from them? She found great the idea of expressing the feelings on the dress through an app. However, she is not sure whether she would wear this suit because she does not like attract the attention. Perhaps in the future, if this trend becomes common, she would decide to try: she is not an innovator user.
3. How do you think how you found these people and who they are influences the feedback you received? I found her in a clothing store and I’ve never meet her before. I do not consider very trustworthy the feedback as it may answers to the questions with superficiality.

4. Will you change your idea based on their feedback, why, why not? Although she did not express the intention to buy this new kind of dress I would not change our idea. There is such a sufficient amount of customers ready to try innovative dresses, enough to reach a critical mass and then expand the market.

Maria Karlsson, Sedish woman, 54 years

1. How did you find these people? I found her while she was making shopping in a store. She accepted to be interviewed.
2. Which feedback did you get from them? She liked the idea of LED technology incorporated in the dresses. She would not often wear these dresses but just occasionally. She is such a fashionable woman who does not care about the money spent on apparel. Maria said she has a huge budget for monthly shopping. She will be able to pay more than 1000 SEK for one dress with LED technology
3. How do you think how you found these people and who they are influences the feedback you received? I found her in a clothing store and I’ve never meet her before. I do not consider very trustworthy the feedback as it may answers to the questions with superficiality.

4. Will you change your idea based on their feedback, why, why not? Despite Maria does not belong to the age segment towards we would address our product, she expressed exactly the customer need we are aiming to solve. However, this feedback let me thinks that the young girls, with a high willingness to try innovative dresses would not have a high availability in money to pay expensive dresses.