2 Thoughts on “Group 2 – Team 5

  1. Avatar Priyan on May 24, 2017 at 11:43 am said:

    Feedback on venture video group 2 team 5 from group 1 team 5

    Business insights:

    You defined the problem as well as the solution clearly and motivated the strategy well. It was good that you had the text in the video instead of using the whiteboard, since the text on the whiteboard was barely visible. Also that you only included the keywords, then the reader could focus on what was said instead of reading.

    I think that the problem was presented thoroughly, however it felt like it was presented twice for us. Instead of doing that, the video could talk about other parts of the business, e.g. who is the target customer and how can you reach them.

    Unclear who the customer was since first it seemed like you wanted to make it easier to meet friends, then the primary customer is active people that want to meet with their friends and spend less time on planning. Thereafter, the focus was more on people that want to find similar minded people and that’s another customer segment. They could be the same person, but not necessarily and then you are solving two problems.

    I think the idea with public plan is really good – the hard part is to reduce the effort to plan something, will that really disappear if you make a platform. Someone has to do the decision of which of the bars yous should go to since several businesses will market themselves to the group. However, this is only a small parenthesis, the overall idea is good and we can see the problem that you are trying to solve.

    The multi sided platform with the strategy you have sounds good. The idea of having free commercial at the beginning can be useful since you can attract more customers in the early phase. You did not mention if the platform was free for the user, e.g. you are charging the user for using the service.

    Video Quality Insights:

    Neatly mentioned text and clearly defined narration. Visual annotations provide quick follow-up with the narration. Narrator’s voice is clear and audible. They have free-style body language which is a positive attribute. Different segments of the video are properly marked with nice & crisp title cards. Video has been made short and crisp to the core.
    Without animations and vibrant visual elements, it is quite hard to mentally conceive the idea. Readers need little enthusiasm, as they are promoting for investment. The

    story could be improved or may be, sketched with a different plot. During the problem statement, there is lack of convincing evidence to prove the user difficulties in arranging meetings. Usage of the word ‘hangout’ would have been more appropriate than ‘meeting’, since later referred more to business delegations. There is no reference to their competitors or similar products, which could have more efficiently established their concept. In the entire length of video, there is absence of numbers to entice the investors.
    On whole, there is less excitement among audience. It has been prepared more like a newscast.

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