Earlier this semester I met a start-up that caught my attention for its noble mission – reducing food wasting while getting its users fantastic deals. I decided to test their app and see if they could deliver their bold proposition. My verdict is that they surpass expectations!
Karma partners with cafes and restaurants in helping them sell good meals that could otherwise become revenue loss and food wasting. App users, on the other hand, are offered significant discounts to those who shop for food post traditional business hours. For example, lunch meals are listed on Karma at 14:00, which seems to me like a fair trade-off for such a great price discount. Not only the discounts are significant, but there’s also a great variety of restaurants listing their “overstock” on Karma. I was expecting this start-up to be struggling with the Chicken-egg proposition, but they seem to have achieved great adherence among cafes and restaurants.
Their interface is intuitive and pleasant, and I was able to use the app even though I do not speak Swedish. The listing format is able to convey the necessary information while still allowing the depicted meals to look appealing. I believe this app has what it needs to become very popular and march towards some very ethical world domination.