Interesting article last week by the swedish newspaper DI (Dagens Industri). They noticed the student entrepreneurs from KTH that have created BoRank.se.

They rank housing societies to make purchases of households more transparent. I love this idea since it makes complicated information accessible for everyone and in that sense revolutionize the market.

My idea: Could you apply this on other purchases? An app to value a car or second hand-items? Any ideas?

DI article

Link to borank.se

 

A few weeks ago I was browsing Kickstarter.com for some new cool products. I like Kickstarter, it is such an opportunity for entrepreneurs being able to fund their products. However, browsing around I found Pugz.

Pugz is really a great example of where we in this course can end. A couple of guys (at least one of them from Stockholm School of Economics) saw a gap in the market of earbuds and created a new small, wireless earbud. A proof of how they have succeeded is that they pledged for $50.000, and today they have received over $500.000. And I’m one of those proud backers! I can’t wait for the delivery in November so I can try out the product!

Imagine, that in a couple of months, one of us might be right where they are now. It will be fun to hear all the pitches today and follow the product ideas that are created today!

Hi, Serdars talk about the NoPhone (https://www.kickstarter.com/projects/nophone-usa/the-new-and-unimproved-nophone) got me thinking about this trend of paying more for less functionality. How common is this and is this something new?

I understand that there must be multiple versions of products to suit different demands and price levels but the obvious relation is that the more you pay the more you get. But as with the Doro phone and the NoPhone we actually pay quite a lot for less functionality since there are cheaper alternatives with more functionality.

After some thinking I can’t really find any similar cases in other areas. Sure there are very expensive simple watches and so on but that is to me another question. That is not about the regular joe being tired of the advanced technology and being prepared to pay more to actually get less (an expensive watch comes with the status so in some sense you actually get more).

Does this development mean that we are saturated with tech and will this trend keep getting bigger?

I’m not sure if you still follow my thinking but I’m curious whether you know of any similar examples from earlier. I would love to hear your thoughts.

Best Regards
A very confused/confusing Fredrik Hallberg

Hi guys!

I was very inspired by Lisette when she talked to us this week.

She mentioned something called Fab Lab – a creative meeting place. I googled around and found something similar in Stockholm named Stockholm Makerspace.

The site is in Swedish, but they seem to have free events for those who want to try this kind of venue.

http://www.makerspace.se/

 

/ Sophie

Good evening all,

As we seem to be a few loving TED talks, I wanted to share here one more talk by Guy Kawasaki about the art of innovation.

Guy Kawasaki is a Sillicon Valley executive. He was also in charge of the marketing for Apple.

In his talk, Guy is highlighting key points in the innovation process. To be honest with you, the talk is 20 minutes. My brain is literally incapable of remembering everything. I have been watching it a few times to catch the key points. My take home messages tonight are:

  • The mantra point
  • Not being scared to fail
  • People may not use what you have been created in the way you were thinking they would use it and that is awesome!

I think it is more efficient and productive to focus on a few  key points to remember in depth.

Besides, as Lisette told us on Friday during her 3D printer presentation : “If what you print is crap, just throw it away and try again”. I think Guy was pretty much in the same philosophy when saying “Do not worry, be crappy”.

Also, I am admiring the way he is sharing his idea (he’s also funny!). The TED talks are really simple by purpose but the orator really needs to catch the attention of the audience, namely by the body language. In my personal opinion, Steve Jobs was pretty awesome at this exercise as well. Guy is also giving some tips in his talk about pitching.

Being an entrepreneur is always being able to share ideas and communicate them. I cannot wait for us to actually practise for the first time at the Elevator Pitch class and get feedback about our ‘showman/woman’ skills :).

Celine

 

Hi folks,

After reading Felix’s blog post on ‘which is the world most innovative country?’, I wondered myself what make people innovate more in a country than an other? What is encouraging people to undertake their ideas in a start up?

I have tried to find some key elements on the internet but could not find a satisfying answer.

Is it a matter of politics? regulation? education? economy? culture?

I am more than happy to hear you guys opinions about it.

Good week end 🙂

Celine

Hey everyone,

I found the talk about 3D printing this morning verry interesting and therefore I searched a bit on the internet. As we all know I think, 3D printing has been a hot topic the last years. So there is lots of information to find about this topic by just typing 3D printing into google. But I prefer a good presentation above reading an article. Therefore I searched if there were any TED talks about 3D printing. I really like TED talks, because they deal with modern topics and the topics are presented brief and enthusiastic. So when you are interesting in a certain kind of topic or study field, it’s definitely worth it to search if there are any TED talks about it. I liked the TED talks about 3D printing and I wanted to share these talks with you. I just choose four out of many, so for more videos just search on Youtube.