Gerrard street is a company which sells headphones, but the buying process is a bit different then you are used to. Instead of buying the headphone, you have to pay a monthly fee. The first step is to order the headphone online and it will be delivered at your home. If your headphone get any damage, for example a cable which is broken, you can send the headphone back and they will replace the item which has been broken down. This way the customer buys the an expensive good headphone for €7,50 per month (instead of €250) and if your headphone does not work, Gerrard street will fix your phone without extra costs. It is more like leasing your headphone, like Spotify or Netflix. If you do not want the headphone anymore, you can send it back to Gerrard street and they will recycle the materials for new headphones.

I thought this concept was very interesting because it will save a lot of spilled materials. The company will fix and recycle your headphone, instead of you throwing the headphone away because it does not work or you want a new one. The fact that this does not cost anything extra will motivate the customers to reuse their headphone. Besides, this leasing method is the way Gerrard street collects investors. Gerrard street just had their second Kickstarter campaign for their wireless headphone.


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11 Thoughts on “Gerrard street

  1. Avatar LucieCapelle on October 5, 2017 at 9:27 am said:

    I love the concept ! Because I never try to repare electronical devices when they are broken. Firstly, because spare pieces are often expensive and I don’t want to spend time on it.
    But each time I feel bad to waste it because I am not able to recycle it…

    Thank you for sharing !

  2. Avatar Menno Koens on October 5, 2017 at 10:44 am said:

    Sounds interesting Renee! What I like about the concept is the durable aspect. From consumption society to recycle society. Do you think this will be the future for a lot of other products?


  3. Avatar Josefien Scholtes on October 5, 2017 at 1:39 pm said:

    Haha nice! These guys are actually from my faculty in Delft and I have helped them in the first stages of their start-up by sampling the headphones at summer festivals 🙂
    Nice post about their company!

  4. Avatar ReneeMylou on October 5, 2017 at 8:04 pm said:

    @Menno, I hope this kind of company styles will be further developed. As we discussed in class, there are multiple examples of companies working this way. I am very positive about these steps.

    @Josefien, nice! How did you meet them?

    • Avatar Josefien Scholtes on October 6, 2017 at 5:06 pm said:

      @Renee I met them through an interdisciplanary project I was doing called Delft Experience Tomorrow (D-exto). They joined the team and visited festivals with us to show the festival visitors how easy sustainability can be. And they then used this as well to raise awareness for their product and sell it 🙂

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