Gerrard street is a company which sells headphones, but the buying process is a bit different then you are used to. Instead of buying the headphone, you have to pay a monthly fee. The first step is to order the headphone online and it will be delivered at your home. If your headphone get any damage, for example a cable which is broken, you can send the headphone back and they will replace the item which has been broken down. This way the customer buys the an expensive good headphone for €7,50 per month (instead of €250) and if your headphone does not work, Gerrard street will fix your phone without extra costs. It is more like leasing your headphone, like Spotify or Netflix. If you do not want the headphone anymore, you can send it back to Gerrard street and they will recycle the materials for new headphones.
I thought this concept was very interesting because it will save a lot of spilled materials. The company will fix and recycle your headphone, instead of you throwing the headphone away because it does not work or you want a new one. The fact that this does not cost anything extra will motivate the customers to reuse their headphone. Besides, this leasing method is the way Gerrard street collects investors. Gerrard street just had their second Kickstarter campaign for their wireless headphone.
For more information: https://gerrardst.nl/faq/#1460300489107-30f3dbe6-110f