Feedback on Venture Project

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I have discussed our Venture Project with some potential customers. Based on the feedback from the class I have chosen to expand the service we will provide to include all services, not just hair cuts, because it will make the service more useful and more customers can benefit from the service. We have also chosen to include all appointments available but with the option to provide a discount for a time that is close in time. So this will be a booking system for all types of services and you can sort them by area.

People I have asked for feedback have been  two hair dressers and a masseuse near Stadion in Stockholm and 3 regular customers and this is their feedback:

2 Hairdressers and a masseuse: They think it is a good idea, it would help them to have a good booking system where their customers can find an appointment. The possibility of dynamic pricing is very limited today but only one of the hairdressers I asked thought it was a good idea. Her salon was a bit more high end than the other salon and it did also not really have the possibility of drop in because it is almost always fully booked. The other hairdresser said that this was a good idea as for a booking system but that he wasn’t interested in dynamic pricing because he had drop in. The masseuse thought it was a good idea because this would be like marketing.
3 Customers: Appreciate an easier way of finding services in the surrounding area. This might increase competition between service provider because it it easier for the customer to compare the services and the prices. Require that many join the service for it to be beneficial for all customers.

To get reliable feedback more extensive interviews need to be conducted but this has established the need for this kind of service on the market. None of the people questioned have any budget responsibility but the hairdressers and masseuse thought it would be reasonable pay a small fee on every purchase to finance this kind of service. The potential customers that were interviewed are all friends and family which might make their feedback extra positive.

The improvements suggested are good and have been included but with a larger target market it will take longer before this service have a big share of the potential market but I absolutely think that it is possible!

/Erica

 

 

Kickstarter most founded

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Since Pernilla Rydmark (Internet Foundation in Sweden ) visited us on a lecture I have been obseced whit Crowdfounding and Kickstarter. I have put a lot of time and thinking in what makes some projects more successful then others. What I have realised is that I do not understand a thing why people think the way they do!!

I mean there is a lot crazy and strange projects among the most founded Kickstarter projects. If you go to Kickstarter you can read about the “toplist” but I am going to meansion some of them in this blogpost, just to explain what I mean by“strange and crazy projects” getting a lot of money.

One popular project is the “Exploding Kitten”, Pernilla Rydmark talked about this project and so summarize it is a card game for people who are into kittens and explosions and laser beams and sometimes goats.

Almost a third of all projects are games like WARMACHINE, Ghostbusters, Robotech etc. What’s up with all this gaming? Is it that important?

Lesson learned from Exam

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One question from the exam was to explain what an intrapreneur is. I did not know this question, it most have missed us talking about it in class or any other time someone mentioned intrapreneur instead of entrepreneur…

Therefor I started googling the main differences and things entrepreneurs need to know about intrapreneurship.

While an entrepreneur should see the company as a vision from starting point to end; the intrapreneur is a facet of this broader vision. The intrapreneur works within the company to solve a specific problem. Intrapreneurs are the drivers of innovation within companies.

Like entrepreneurs, intrapreneurs take risks and find more effective ways to accomplish tasks. An intrapreneur is a skilled problem solver that can take on important tasks within a company.

Meeting with a founder

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Today I had a meeting with the founder of Dreams.

His name is Henrik Rosvall and he was kind enough to answer all my questions about how he got the idea for his business and the journey so far. We got stuck on the subject of recruiting (co-founders, business angels, venture capitalists and employees) for quite a while and he pointed out the importance of your gut feeling. He explained that he had recruited some people with the perfect resume but without him feeling that it was right, and it had always been a terrible decision. You need the right competence sure but the personality is even more important!

As a rule of thumb when he is bringing people into his business is: If you feel that you could go with this person to dinner and have a nice and fun time – it is right!

Thank you for your great insights and inspirational person Henrik!

/Erica