Daily Archives: October 23, 2015

Our group sat down to discuss what may be the most important when writing this Venture Project Paper and one of the things that we all forgot about at first was the inspiration from the recommended articles in this course, some of them are really relevant when writing your business plan, you get a lot ot tips from people about the structure and what is most important when writing.

My favourite articles from this course are:

Guy Kawasaki- The Art of the start – He gives 5 smart start ups tips that are very helpful.

Paul Graham – Start-ups in 13 sentences – He gives 13 notes on what is important when starting a company.

Coleen Debaise– Why you need a Business Plan – It helps you understand why you are doing this Venture Project Paper.

Go check them out and get inspired!

I have been giving feedback and talking with a start up. The start – up name is LUP and you can find them at KTH (Student Inc). They are three guys that started an app with a map in side where you can see loading zones adjacent to the cargo shipping address. I have been working with them before with our student consulting firm called Cane Consulting.

So what we did was giving feedback on what kind of value this would give to people and who their targeted segment should be.

To summarize it you can say that the targeted segment is not everyone it is all the people who works with driving big trucks and deliver (or more likely all delivery companies). They are the targeted segment because they are the once LUP is satisfying or helping with a problem. For the delivery companies using LUP’s app will save them a lot of time to find the right shipping address immediately.