Hi everyone, i have had this post as a drift since third lecture when we talked about Innovation.

In some markets innovation and creating a good product is not enough anymore. I have found this article to show http://www.gamasutra.com/blogs/DanielWest/20150908/253040/Good_isnt_good_enough__releasing_an_indie_game_in_2015.php

It in my mind tells that in some markets there are so many alternatives that by just creating a good and innovative product is not enough because you will never get the amount of attention needed to succeed. this is almost comparable to mobile phones today, if a unknown company created a phone similar to Samsung they would never really be successful because the market is already full of other alternatives that one extra would not matter. This is a great discussion material, if you have any thoughts please comment!

As some of you know several others and I were on #STHLMTECH on october 13th. Tim wrote a good summary about the whole event. I just have a few of my own insights to give to you.
A big thing was that AMAZON web service is starting in Sweden just because of the amount of entrepreneurs here. this is interesting because AMAZON is a really big company worldwide.
The main point of the event was about refugees and there were a few of them that aspired to be entrepreneurs that ware on stage.  it is a good discussion to have nowadays because the migration issues are being noticed. In this part of the program they presented an idea of an app for refugees, they called it WELCOME, a place for refugees to create events and social groups. a good idea in the long run.

Another thing that was happening on the event was that I realized how hard it is to compete with other parts of the world, for example how competitive China is. They could copy a product really fast and therefore probably take your market if you are not looking out! the counter things you should create value that not only is on the hardware level. you should create an ecosystem that they would have hard time to copy. And if you are trying to compete with China you should just quit right now, their work ethics greatly exceed ours and many other countries.

Tim forgot to mention a third unannounced pitch. there was supposed to be three pitches on stage but the last group did not come, however someone from the audience came up instead with their idea (great initiative that shows the atmosphere that was!).
This pitcher had an idea about an app that lets you share advertisements on your social account and earn money that way. The investors broke down this idea very hard. however the person had great counter arguments too. The app was going to be called some thing like Payshare or Sharepay.

PS: The drink that they offered was made of green tea and tasted really bad, i guess not every Startup is good in a taste sense 🙂

Hope the exam went well for everyone!

On Tuesday evening I went to an event at Stockholm Maker space. It is a crowdfunded and non-profit organization placed at KTH. It is a place (looks a lot like a lab) where you can become a member (a monthly fee) to explore technology, art and craft. Their aim is to drive innovation through interdisciplinary collaboration. It is a perfect place where you learn and make reality of your idea. For those who already possess an idea, this is a perfect possibility where you can build prototypes together with other people. The pictures shows a 3D printer and an automatic drilling machine cunstructed by some members.

IMG_4142 IMG_4139

//Nilay

Today I had my third meeting with one of my feedback start-ups 🙂 I an their first beta tester and help them with feedback on their user interface and design. The idea is to help people save more by accepting challenges in the app and continuous feedback and coaching. So if you want help to save up to your trip around the world, a new bike or maybe to an apartment. This app will definitely help you reach that goal faster!

Screenshot 2015-10-16 at 09.12.52

The finished version is not launched yet but when it is, it is going to be great! So keep an eye on app-store and check out their page!

Dreams

Good luck on the exam today

/Erica