We’ve had the opportunity to meet up and have a short interview with a young Stockholm entrepreneur – Fillipe – about his work, his driving forces and his tips to others aspiring to build their own startup.

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who are you and what do you work with?

I am a 28 years old Brazilian living in Stockholm för the past 8 years. As a person I don’t see much limits. I like to take risks when needed. Right now I’m the COO of TopGrade, a startup company in the private teaching sector. We focus on math for high school students.

how come you became an entrepreneur?

Probably because of the need I have to work for myself, to learn daily and to be active in the decision making process. The holistic view of the business gives me the knowledge required to effectively expand the business and keep our quality standards.

what’s entrepreneurship to you?

Entrepreneurship for me is that risk taking attitude when for example testing a new idea, it is the joy of not taking the same old track that already has been explored.

what are crucial things to think about before you start your own company or join a startup?

Think about the financing. That’s a good way to avoid been forced to choose “B” when you really think that “C” is the best option, but you cant pay for C. Another thing, tell to your loved ones what you are doing. You most likely will need the support from your friends and family. Don’t forget them.

what’s the funniest part of your work?

Making mistakes. For too long we’ve been taught that is bad to make mistakes – but what I’ve seen is that they are not only necessary, but most of the time quite funny as well.

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I would like to bring back up the first exercise we had. We didn’t get a chance to here each others outlook on each topic so I hope that a person from each group can share.

My group was education and I have thought extensively before this instance about how the educational landscape would look in the future. There are 2 issues that education reformers want to solve: 1) the current infrastructure needs to improve and keep pace with rapid globalization and technology use 2) there is a lot of untapped potential in third world countries where access to education is held back by geographical, political, etc boundaries.

One of my dreams one day is to start my own school to address the first major issue. Education should be personalized and more analysis needs to be done to properly channel teaching to learning styles to maximize potential. But I also hope to provide an answer to the second issue. There’s a school in San Francisco that I applied to transfer to that I showed my group: https://minerva.kgi.edu/academics/seminar-experience. I think this is part of the answer to the future. In fact it addresses both major issues to some extent – we just have to find ways to put technology into the hands of those less fortunate (which is already being done).

Our group, in the little time we had, took some of the approaches Minerva had and expanded beyond it. I think the depiction is pretty self explanatory – most importantly just realize we have to tackle developed and undeveloped nations differently. 2030education

Thoughts on our idea for education in 2030? But more importantly, what was your group’s topic and what did you come up with? Thanks for sharing.

#Dreamgineering #thisisreal”Dream”engineering

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Dreamgineering was also in the Night with Eric Edmeades or Business Freedom Event!

I went to this event with huge expectations with their advertisement, it’s impossible not to have them:  Learn from Eric’ Business Freedom program how you can ensure more success for yourself and your business. This is an intensive workshop that will provide you with instant tools for success” and Eric, as the good showman that he is, didn’t defraud me.

I have been before in a Talk or speech with american speakers and but this 4 hours with Eric were especially interesting.

The event was split in two parts + Networking break:

+ First hours about “How you create your own inception business”.

+Networking

+Two hours about “Which kind of entrepreneur are you?”

= very nice 4 hours =D

After a couple of days  thinking about what to tell you about the event. I have realized that the most intersting is that his whole speech was based on the theory he was explaining to us. And it worked!

He was there to promote an event of more speeches in Norway “ELEVATE 2014” and after listening to him, most of the audience were thinking on going there!

So, he went through his 5 magical steps and got what he wanted:

1. Finding the ideal target market (ITM)

2.Finding the VALUE that motivate your ITM

3. Performing a engagement pitch  by going through ITM values

4. Telling them an inceptive story –> Achieving credibility, authority, virality and reciprocity.

5. Teaching them how to buy your product, from YOU

And he performed so well that no one could realize till the END that he was selling himself and his event!

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Marco and Jiamin have told you the big details already, so here in my post I have just written my opinion and thoughts about the experience.

Nice weekend! =D

Raquel/ Dreamgineering

 

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Yesterday, I attended the open house event at Student Inc with Raquel, Lenny and Peter from the awesome team Dreamgineering. My Klint, the at Student Inc. manager, gave us a very informative and  insightful tour of Studen Inc and the startups that they have helped and are helping along the way.

As Raquel and Lenny probably has informed you in their posts http://intopreneur.com/?post_format=link and http://intopreneur.com/?p=173, Student Inc is a KTH organziation that supports Technical startups by KTH students, not through investing in them but helping them find investors.

To sumarize and not to repeat too much of what my aweosme teammates have already told you: around approximately 10 am My gave us a tour/introduction of the timeline for startups that Student Inc helps and it includes 3 phases: Initiation, Development and Phase Out with the third phase being that you can pretty much stand completely on your own (see picture below). We were also introduced of all the very exicitng business ideas that were happening. The creativity on that timeline seemed endless! 🙂

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Some interesting things that My reminded us about Entrepreneurship were that as a startup, you have to earn your investors (i.e. laying a good groundwork and building a solid business model etc.), and also that passion for what it is that you do is very important (some thing I talked about in my previous post).  As there will be ups and downs,  only a passion for what you do will “get you through” it ( as well as positive customer feedbacks – getting recognition and appreciation for your work in any area is always a fantastic feeling that fuels you up with energ).  So basically, you have to be very into your idea, what you do and what value it brings to your surroundings to get through the downs and also keep on getting yourself through the many challenges and the huge amount of hard work (especially finding investors) that startups embody. But ups are obviously very easy to sail by in whatever you choose to do, but the downs? Trickier. Much trickier.

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On top of this, My also pointed out that Persistence is crucial as well. And seeing the 3 phases the startups on Student Inc’s timeline have to go through, it surely is. However, all successful startups such as Spotify, Apple, Facebook started out being small. It is through hard work and being tenacious that got them to where they are. It sounds obvious but I can really imagine that when you have a business idea that is new to the world and without any funding and with the insecurity around it all, letting it go does seem tempting.

Anyways, I am excited to start working on Phase 1 of my idea for the course and trying out all the things that I have learned to far. My will also come with some useful feedback to the whole team, and who knows, maybe my idea (or another one) will be launched into the real world one day 😀

/Yuwei, team Dreamgineering

 

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Tonight I went to the event about Business Freedom and had a quite enjoyable time there. Earlier I though that it may be some speech on what is business freedom and something like your business freedom should never against national interests and there is no absolute freedom and whatever… But it turned out that it’s nothing like that and Eric is quite a humorous mentor and entrepreneur. He wants to bring energy to us and make some change in our life.

It took him a long time to realize his love for speaking of business in public.And he told many useful tools and quite a lot knowledge which is a great help to people who is going to start or is running business right now.So useful that I wrote 6-paged notes in total.

Below is some from my notes…


How to Define a Successful Entrepreneur: the company runs smoothly with or without the owner physically being around.

Inception Marketing, it’s about making value for people(make them want to buy something) instead of just satisfied what they want. A great metaphor is there is 2 ways to catch a butterfly: one is the net and another is to build a beautiful garden that they will come to you.

Choosing a Coach/Mentor:business background is important! 2 hours is enough to decide if you can sign the contract with him/her. We should hire people for the good result not just for a feeling of certainty.

Making MISTAKE: This is a big part of running business…Making mistakes is useful and necessary for growth. But it’s not simply about making mistakes, it’s to make ORIGINAL mistake, that is, never make the same mistake over and over again.

Big Mistakes: a) do not chase after easy sells like a monkey sticking to the nut. b)sell is like a date, do not only think and talk about yourself. On the contrary, make some connection. c)do not chase the clients, is you are needy they will run away.

Attraction: Same as the butterfly metaphor, success is far less of what you chase than what you attract. So you should attract your clients and make them come to you.

Standard of Successful Company: People there are strongly passionate and loving being there so much, treating work like their life.

Telling Story: Everyone likes to hear stories. So why not make your business sound like a story especially in a conversation?

DO WHAT YOU LOVE!

HOLD TIGHT if you are truly good!

Protect the trademark & chase after the BRIDE!


 

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Other thing like ITM and inceptive story, Leon has put in his post in deail so I’d not repeat 😛 I had a great time there and will be so happy if you can also learn something from this post!

 

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Earlier tonight I went to an event together with my teammate Marco Priori and classmate Raquel Calles. The event was held by Elevate 2014, an organization who provides and gathers different speakers to hold public lectures in different topics. The main man tonight was Eric Edmeades, an entrepreneur, business coach and mentor, company owner and professional speaker with more than 20 years of international business experience. The topic was to teach/learn good business tools to implement in a start-up or in an existing company.

Edmeades was really inspiring. The first thing he brought up was that innovations or ideas would never become successful if you’re not taking help. Help could be given from anywhere, from friends, family, written books, mentors or coaches. Sharing is very important.

The biggest part of Edmeades’ speech focused on “Inception marketing”. The main idea about this is to do marketing so that the customer comes to you, instead of you going to the customer. “Attraction rather than promotion”. He divided the process of this into 5 steps:

ITM: Identify ideal target market
Value: What do the target value?
Engagement pitch: Pitch and expose directly towards their values
Inceptive story: Design a story based on what the target value and build creditability, authority, virality and reciprocity
Teach how to buy: Teach the target the most important considerations when buying

Edmeades meant that if successfully passing all the steps in this model, the customer will trust and engage to you as a seller.

Last important thing he mentioned (before this post becomes too long and you guys not reading it) was an advice applicable when doing an elevator pitch. He meant that one of the biggest mistakes in an elevator pitch was that people spoke too much about themselves. Instead he recommended raising the question and the need in the head of the potential customer.

Feel free to leave a comment below and hope you enjoyed this summary as much as I enjoyed the event!

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Thanks to L.Peter and My Klint, most of the members of #Dreamgineering have attended to one of tents of events for Startups organized in KTH during the year. Student Inc is an organization inside KTH who supports and helps innovative ideas to become into Startups with revenue. They don’t invest in ideas but they can help finding investors and holdings. By sending an email to the manager everyone with one (or several) ideas can make an appointment in order to ask for advice and see if their idea has potential. Today morning we had the opportunity of knowing in first-hand what is going on Student Inc. in the Open House event (Wednesday 17th) due to My Klint, Student Inc. manager, and guess what… Is amazing! 9.00h Morning started with a nice breakfast for free!! 😀 (These #entrepreneurs known how to catch people! 😉 )

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9:30h My Klint, made a tour for us inside Student Inc building. It is located in Teknikringen 26, 114 28 Stockholm (inside Main campus KTH). We could visit the “workspace” room, “conference” room and all the rooms available in order to help entrepreneurs to develop and share their ideas, and kitchen! 10.00h My was explaining to us how the Student Inc works which startups are developing there they ideas and how Student Inc staff help them. IMG_20140917_103723553[1]

Student Inc has a program from 3 to 15 months for those ideas that are ready to start the process. So in order to know if your idea is ready, first is needed to have some appointments with the advisers of the organization. They will decide if is necessary to search more about the market and the idea or if it can start in the phase 1 INITIATION. The program is based in 3 phases depending on the state of development of the idea, 3-6-6 months are the phases Initiation-Development-Phase Out. After these phases, Startups should leave to begin their business on their own or find another incubator or platform to help them longer (as STING, also from KTH). I would recommend you all of you to go visiting Student Inc and their team because they are very nice and they are looking forward to listen to all your amazing ideas!   #Dreamgineering

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Today we visited the Student Inc. Programme which is financed by KTH Innovation as part of the online & offline assignment for the KTH Entrepreneurship course. Student Inc. is an organization that helps start-ups and young entrepreneurs through the first phases of their journey towards building their own company.

When you want to apply to the programme there are a few requirements each group has to fulfill. First of all and most importantly the majority of the start-up team have to be students at KTH and the idea has to be “technical”. Additionally other criteria have to be met, e.g. that the idea has to be innovative, a lot of research must be done before beeing accepted, etc. After meetings with business coaches in order to discuss, develop and improve initial ideas the teams that are accepted go through 3 phases.

In the first phase, called “Initiation” the entrepreneurs are supposed work on their ideas, do further research, develop the product and after 3 months do a pitch to the business coaches in order to move on to the second phase.

In the second phase, “Development”, the aim is to actually launch the product/enterprise and bring it to market during approximately six months before moving on to the last phase after another pitch .

The third phase, “Phase out”, helps the entrepreneurs to prepare to stand on their own feet, so to speak, and being able to continue their journey by themselves.

During our visit we heard a lot about different ideas and the different stages the entrepreneurs find themselves in. To maybe highlight one of the  organizations which have already left Student Inc. I would like to mention Help to Help, a NGO that gathers money through crowdfunding in order to pay tuition fees for children in developing countries, an idea which in my opinion is very inspiring and noteworthy.

What Student Inc. provides for the students is guidance through business coaches and ongoing meetings in order to discuss the progress of the idea, offices to work in and for special, promising teams even a network of high-profile investors.

Since time was running out in the end we were not able to pitch our ideas to My Klint, the Manager of Student Inc., but agreed upon sending our individual ideas to her and then receiving initial feedback from in return. So during the next week we will start introducing our ideas on this blog and keep you updated on constructive feedback and how that will affect our developing process.

To leave you with there were some things My told us that are essential when it comes to Entrepreneurship. First of all when in doubt about which idea you should pursue: always follow your passion. Second of all: you need a lot of persistence when you want to be en entrepreneur since you will always start broke and will inevitably face many ups and downs on the way. But nevertheless the rewards you get, when for example your first customer likes your idea or you sell the first exemplar of your product, are worth all the pain you have endure on the way.

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The Student Inc. building

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Dreamgineering at Student Inc.

 

#Dreamgineering

 

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Like Bill Gates, Kai-Fu Lee is really famous among Chinese and he’s the first name of entrepreneur jumping in my mind when I take this class.

Kai-Fu Lee is a Taiwanese and living in Beijing now, (BUT has immigrated to USA long time ago 🙁 ) What made him famous is his contribution to Microsoft and then Google, rising from a research computer scientist of Carnegie Mellon University to Corporate Vice President of Microsoft Corp. and end as Google’s vice president. Kai-Fu Lee has a very innovative and creative mind, and his college credited him with “helping dramatically to im­prove the quality and range of services that we offer in China, and ensuring that we continue to innovate on the Web for the benefit of users and advertisers. “

But the reason why I have such a deep impression of him is from Weibo(just like twitter in China), where he has more than 30 million followers including me. He likes to post creative ideas and some knowledge of building and managing a company and I benefit a lot from them. He is a writer as well, his book MAKING A WORLD OF DIFFERENCE was once the bestseller. 

But in 2013 he was diagnosed lymph cancer in his 40s. Besides the tough mind he shows, he also talks more about the normal but happy life with his family and the true happiness his lovely daughter gives him. Besides, he also shares many great ideas about how to release work pressure and how to form a healthy lifestyle. He says everyone should care more about family before it’s too late, and a open mind is the key to happiness.

Here’s his weibo if you can read Chinese:P

http://www.weibo.com/kaifulee

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Kai-Fu Lee will always be my guide in life 🙂

 

 

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For those of you still struggling to come up with a great idea for the Idea sketch, here follows a few tips from author and writing coach Michael Levin who over the years has developed several tricks to stimulate his creative muscle which has helped him come up with great ideas for whatever challenge he may face.

  1. Ask yourself, “What’s the most dangerous, expensive, and illegal way to solve this problem?” Imagine that you have no limits – legal, moral, financial, whatever. This may lead you to new ways of thinking. (And then you can find a non-life-threatening, legal way to solve it!)
  2. Hide. Slow down and get your brain back. It’s impossible to generate ideas when responding to endless external stimuli.
  3. Count to 20. Go somewhere where you can be undisturbed, bring a yellow pad and a pen, turn off your phone, and sit there until you come up with 20 ideas for solving your problem. This requires discipline, and not every idea you invent will be a great one, but as long as one idea is brilliant, it will be worth it.
  4. Give up. Take a major step away, even for a couple of hours, from whatever battles you’re facing, contemplate the greatness of the human spirit or the wonder of nature, and reawaken the creative energy that our fight-minded world suppresses.

I hope this can help someone. The full article can be found at http://www.franchising.com/articles/creativity_under_pressure_4_ways_to_come_up_with_brilliant_ideas_when_the_p.html

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