Yesterday I went to a tech startup event held on Hilton in Slussen. The event was mainly directed towards startups that needs investors, but also a great way to get contact. The event was packed with people standing along the walls to get a glimpse of what was going on, on the stage.
The last event I went to, 19@19 by SUP46, I found on startup-event on the tremendously good website meetups.com which is doing just that, making people meetup.
The event begun with discussions with investors and an interview determine what they were doing as an investor and what field they have the most interest in. The main investor invited to the event was H&M which had an interest especially in the field of new materials and sustainable fashion. Another big investor at the event was Nordic Makers, they have been investing in a popular and successful startup called OnlinePizza.
The main thing and in my opinion the most entertaining part of the evening, and probably why I would go there again, were the part when they had invited people to do their pitch on stage and was live commenting them. Like they mentioned, not at all a Swedish way of doing it. The pitcher was constantly interrupted and received comments on his performance, mostly or mainly critic from both the audience and the jury sitting on stage. The comments and the critic was all in line with what good critic is, but the way they were doing it was like a comic. You got yourself a proper laugh, I guess that was more pleasant for the audience then for the pitcher.
Overall a good event, comparing this event to the SUP 46 event I thought that the 19@19 event was easier to take part of and mingling with the nametags and the natural environment for the purpose. If you have a tech startup I think this is the place to go to get contacts and if you felt bad about your pitch, this is the place to go to feel better.
And the conclusion after the pitching:
- Show the product early in the pitch
- Show the problem
- AND show the product if the investors ask for it
Over and out!